Behaviour Change Made Easy

Kitchen Mess Sign © Planet Ark

Encouraging colleagues (as well as customers) to switch to more sustainable habits can be a bit daunting. There’s a skill to knowing what type of messaging works, and it’s not always intuitive. So to make it easier for you we’ve developed our Behaviour Change Made Easy series. In it you’ll find summaries of the latest research into behaviour change strategies along with suggestions for putting them to work at your workplace.

You're Free To Choose

Based on psychological research - which is the most practical persuasive technique available, can easily be used by pretty much anyone and has been consistently shown to work? More...

Breaking the Barriers To Workplace Recycling

We've highlighted the five biggest barriers to workplace recycling and strategies for breaking those barriers down. More...

The Only Thing We Have to Fear

When encouraging your colleagues to switch to more environmentally sustainable behaviours what role can fear play and what pitfalls should you avoid? More...

Positive Social Proof

The sign telling people to turn the lights out or the e-mail bemoaning the kitchen mess are found in most workplaces. But what's written on that sign or in the e-mail can have a significant impact on its effectiveness. More...

Sending the Right Signs

Encouraging colleagues to use recycle right or save water all have positive environmental outcomes. By using signs and prompts you can help colleagues remember and move them in the direction of the desirable action. More...

Personal Post-It

If you are trying to encourage colleagues (friends or students) to provide you with feedback on a green policy or to undertake a new behaviour a simple little trick in personalising the message can have a big impact. More...

Getting a Foot In the Door

Asking colleagues to make small changes to their behaviour is one of the best ways to get them to make bigger changes in the future. It’s the old ‘foot in the door’ trick. More...

The Rules of the Game Part 1

Understanding what your colleagues or customers value can be a game changer in sustainability. Find out what the 'rules' of the game are for behaviour change. More...

The Rules of the Game Part 2

We look at more of the crucial principles of sustainability communications and how they can be applied in the workplace, through the supply chain, or to customers. More...