Author: Jennifer McMillan
A world first interactive sustainable fashion museum opened its doors to industry insiders as well as the general public last week.
The Fashion For Good experience takes every visitor on a personalised digital journey that challenges the individual to rethink every step of how a product is made. It highlights innovations shaping the future of fashion such as materials made from food waste, business models designed for renting and reselling and technologies that turn old clothes into new ones.
The museum will also allow visitors to get creative themselves through interactive activations such as designing their own T-shirts and having them printed on demand.
With National Recycling Week coming up on the 12th - 18th November, here’s a few tips to become an eco-fashionista. For more information on how to get involved with National Recycling Week visit recyclingweek.planetark.org.
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Jennifer joined the Planet Ark team to support the 2018 National Tree Day campaign. With a Bachelor’s degree in Environmental Science and Master’s degree in Journalism, she is passionate about science communication with a focus on multimedia storytelling. Prior to joining the Planet Ark team she travelled to Jordan as a foreign correspondent. She works as a vet nurse in her spare time!
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