Author: Ryan Collins
With National Recycling Week just under seven weeks away, now is the time to start planning your events and activities. So what is the theme and how can you get involved?
In the lead up to and during National Recycling Week (NRW) we will be running an extensive PR, media, social media and direct marketing campaign promoting the theme for this year, What Goes Around: Why Buying Recycled Matters. The aim is to show what happens to recycling beyond the bin and to encourage householders, businesses and schools to “buy it back”.
Part of the messaging will encourage consumers to look for products made from recycled materials or pre-loved or upcycled items. This is where ‘re-use shops’ or ‘tip shops’ can take advantage of the theme by promoting their ‘Buy It Back Day’ during National Recycling Week.
What is Buy It Back Day?
Buy It Back Day is a day for second-hand shops to get involved in National Recycling Week.
How does our secondhand shop get involved?
If you’re a large recycling facility, you could offer tours during National Recycling Week to schools or the general public. Get in touch with local councils and media to help promote the event. And don’t forget to register your event on the National Recycling Week website.
Workplaces around the country are invited to host a Friday File Fling - a paper recycling initiative held on the Friday of National Recycling Week (Friday 17 November). Employees of participating organisations sort through filing cabinets and desk drawers to recycle redundant paperwork and old documents. It’s a piece of cake – so have a Fling!
Now is a good time to update your listings, in readiness for National Recycling Week.
Ryan is the Head of Sustainable Resource Programs at Planet Ark. After nearly a decade working in the banking and finance industry Ryan was drawn to a career in environmental conservation that saw him work in Papua New Guinea, Solomon Islands and Fiji. With a background in psychology and environmental management, Ryan’s role at Planet Ark since 2012 has been focused on developing engaging and positive environmental behaviour change programs to help everyone recycle and reduce waste.
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