Planet Ark pays tribute to former Head of Campaigns, Brad Gray
Author: Marty Middlebrook
If you have heard or seen someone from Planet Ark interviewed on the radio, television or in print media in the last decade - there's a good chance it was Brad Gray, who was our Head of Campaigns until recently.
You may have seen Brad recently discussing recycling with Craig Reucassel on the ABC's War On Waste. This was Brad's last TV interview and has hopefully left a mark on the way people understand and carry out recycling.
Brad started at Planet Ark in 2007 as the Recycling Programs Manager after many years in health communication at the Aids Council of New South Wales (ACON). He brought with him many ideas for positive behaviour change, a focus on positive messaging and using science to inform decision-making. He soon became the Head of Campaigns and helped Planet Ark shift its focus from media and promotions to positive actions that anyone can take to help the environment.
The Science of Behaviour Change
Another great asset Brad helped drive at Planet Ark was a focus on research, with all our campaigns now tied to research reports and studies highlighting the significant benefits the environment has on our lives as well as the natural world. Last year's National Tree Day report on the positive health effects impacts nature has on people's lives has been quoted widely.
Brain science and the best implementation of positive behaviour change was another area Brad helped spearhead and has led to some of the most effective messages coming from Planet Ark today. He recently opened the National Waste Conference in Coffs Harbour with an emphasis on positive reinforcement and normalising good behaviours.
Another one of Brad's legacies is Positive Environment News – an adaptation of the "World Environment News" Planet Ark had been publishing for almost 20 years. Brad pointed out that many of the stories were natural disasters that the general public couldn't do anything about – and it was time to stop the doom and gloom and focus on what people could do. Now you can get a slice of good news tied to positive actions in your inbox. Please sign up for some Positive Environment News in your inbox fortnightly.
The organisation now follows simple rules thanks to Brad's input in how we communicate – namely, what action can people take to make change in their day-to-day lives and is it positive? Be it at work, school or at home – we strive to find things everyone can do to make an impact.
Planet Ark is about positive environmental actions, for everyone.
Rebecca Gilling Interim Head of Campaigns
Brad Gray continues his career in waste education at Canterbury Bankstown Council.
We wish Brad all the best in his new role and look forward to continuing our work together in the recycling space!
Marty started with Planet Ark in 2012 and he manages our Information Centre, making it easy for Australians all over the country to take part in our campaigns and do their bit for the environment. "I grew up playing outside. I love that Planet Ark not only champions time in nature, but that it also demonstrates the actual benefits and positive effects for people – and how fun it is!"
- Australia is one step closer to being plastic bag free »
- National Tree Day is this weekend! »
- Answering the Call to Connect With Nature »
- Shell Recycling - Big Gains From Small Things »
- Scientist Discover Massive New Forests »
- Wriggly Solution To Plastic Pollution: The Caterpillar That Eats Plastic »
- An Impressive 10 Million and Counting »
- Three Behaviour Change Tricks for Home or Work »
- Brock Commons - Mass Wood for the Masses »
- Indigenous Communities Embrace Renewable Energy »
- Win An iPad Pro by Taking Our Survey »
- New Scrap Metal Legislation for NSW »
- Wood - Nature Inspired Design Report Launched on World Wood Day »
- 4 Ways to Make the Business Case for Less Waste »
- 14 Items You Can Recycle - But Probably Aren't (Part One) »
- Manchester's Tree Change: From an Industrial to a Green Revolution »
- Sticky Fruit Labels Get The Laser Treatment »
- Flings Save Tonnes of Paper »
- Australian Solar Technology Used to Help China Reach Clean Energy Target »
- Schools Recycle Right Challenge Winners »
- Soft Plastic - Scrunch and Recycle »
- Planet Ark Launches 100% Recycled Office Paper »
- Planet Ark Launches 100% Recycled Office Paper »
- The Naturale Schools Recycle Right Challenge Kicks Off »
- It's Time For Another Fling »
- There's a Machine for That! »
- Celebrate Cool Australia's Enviroweek »
- Our coordinators have done a tree-mendous job! »
- Help a Deafblind Person With Your Unwanted Smartphone »
- Students grow more with nature »
- Community Garden Competition »
- Adding Trees - A Prescription for Health, Happiness and Fulfilment »
- Meet the Tree Day Team - We're Here to Help »
- WIN a $7,500 makeover for your school this National Tree Day! »
- Don't Miss Out On Funding Grants »
- The Importance of Green Public Spaces »
- The benefits of gardening for little people »
- Learn From The New Wave In Innovation »
- Going Bananas About Waste »
- Working Together To Reduce Food Waste »
- Reducing Waste and Costs for Business Happiness »
- Compacting Waste Costs By 50% »
- What's the Deal With Business Waste? »
- A Tablet for Your Thoughts »
- Have A Light Bulb Moment With Broken Bulbs »
- Change Accelerates 'Wood First' Policies »
- Get Your 2016 Environment Action Planner »
- How To Save On Waste Costs »
- Back at work? keep that vacation feeling with some 'Green' time... »
- Give someone a (indoor) tree this Christmas! »
- Drink Coffee? Take our Coffee Recycling Survey »
- Best Fling Ever »
- Recycle your old mobiles & help the Salvos »
- Trim Your Waste »
- Schools Tree Day 2015 Winners Announced »
- Celebrate Recycling at Work »
- Save the date! 'Waste Not, Want Not' Day is coming »
- $50,000 Rebate Open for NSW Businesses to Increase Recycling »
- Make Recycling at Work, Work »
- Let the Flings Begin »
- Recycling Role Models »
- Inspiring Performers »
- Answers to the Big Recycling Questions »
- Declutter Your Office E-waste for FREE »
- Power Tool Battery Recycling Pilot Launches in Brisbane »
- Tree Cheers For Australia! »
- Wise Words From An Eleven-Year-Old »
- E-Waste Busters »
- Identifying Asbestos »
- One House, Four Hours, Four Tonnes of Recycling »
- Happy Eco-Easter! »
- Creative Composting »
- Turning Trash Into Treasure »